Consumer behaviour documents

Institution: Stellenbosch University

Total documents
19
Past papers
1
Notes
5
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6

Overview

Documents found: 19

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Consumer Behaviour Module Outline [10553-244, 2024]

Summaries • 2024
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Understanding the Tri-Component Model of Attitudes in Psych & Mktg

Other • 2024
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Marketing Concepts and Consumer Behavior Learning Outcomes (MKT 101)

Notes • 2025
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Industrial Psychology 224 Consumer Behavior Notes and Insights

Notes • 2024
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Consumer Behaviour Notes (C1-C5) – Understanding Decision-Making

Summaries • 2024
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Consumer Behaviour Lectures Week 13 Insights on Marketing Concepts

Notes • 2018
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All documents
Past Papers

Consumer Attitude and Brand Prominence Strategies A Study in CPS 721

Past Paper • 2022
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Notes

CB224 Chap 10 – Updates on Changing South African Households (2024)

Notes • 2024
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Chapter 2 – Market Segmentation & RTB Overview – CB

Notes • 2024
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Consumer Behaviour Lectures Week 13 Insights on Marketing Concepts

Notes • 2018
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Industrial Psychology 224 Consumer Behavior Notes and Insights

Notes • 2024
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Marketing Concepts and Consumer Behavior Learning Outcomes (MKT 101)

Notes • 2025
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Summaries

Consumer Behaviour Module Outline [10553-244, 2024]

Summaries • 2024
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CB Exam Notes Luxury Vehicle Consumer Analysis & Campaign Proposal

Summaries • 2024
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CB-Chapter 3-Market Segmentation & Targeting Strategies Explained

Summaries • 2020
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CB-Chapter 4 Understanding Consumer Motivation and Needs

Summaries • 2019
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CB-Chapter 6 Understanding Consumer Perception & Its Implications

Summaries • 2019
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CB-Consumer Behavior Navigating Challenges & Changes in Marketing

Summaries • 2020
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Consumer Behavior Study Guide (CB 101) Insights & Key Concepts

Summaries • 2018
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Consumer Behaviour Exam Application Luxury Vehicle Persona Analysis

Summaries • 2024
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Consumer Behaviour Notes (C1-C5) – Understanding Decision-Making

Summaries • 2024
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Practice Material

Cape Town Subcultures A Study of Diversity and Identity

Practice Material • 2024
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Other

CB224 – Consumer Behaviour Module Outline and Assessment Schedule (2023)

Other • 2023
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Chapter 16 MCQs on Consumer Behavior Marketing Ethics & Responsibility

Other • 2023
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Understanding the Tri-Component Model of Attitudes in Psych & Mktg

Other • 2024
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